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Google Ads Marketing- Reaching Right People At Right Time

Google Ads Marketing- Reaching Right People At Right Time

In the earlier times when people had to search for something, the only option they had was looking through piles and piles of magazines and newspapers. People were dependent on the offline forms of advertisements, such as television commercials, newspapers, yellow pages, magazines, radio, and pamphlets. Though these were convenient for people, these print media form of advertisement somehow showed a lot of products which the customer is not even searching for, leading to dreary results for the customers who did not get what they were searching for and the best online marketing agency companies who were trying hard to sell their products but could not find the right buyer. However, this case exists no more. Thanks to the ways of marketing through Google ads.

How Does Digital Marketing Help A Business Grow?What Is Google Ads?

Google ads are also popularly known as the yellow pages of the twenty-first century, and likely everyone who has ever searched something on the internet has had any interaction with it. To start with, google ads marketing is an advertising application which works on the pay per click principle. In easier words, the viewer of the advertiser pays based on per click made on the advertisement. Google ads marketing provides a promising way to increase the engagement of the customer on the website of the content advertised. Moreover, it is an easy method for creating and sharing advertisements using one’s desktop or even mobile phones.

Digital Marketing vs Traditional Marketing: Which Produces Greater ROI?Why Choose Google Ads for Marketing?

For an advertiser, google ads marketing emerges as an effective option to reach the needful audience as it recommends products according to a person’s latest searches only. Hence, it is much likely that a person will be shown ads according to their needs. The ads are in sync with a person’s other social media accounts. For example, if a person follows many fitness-related pages and content, they are likely to get ads related to that particular area. Moreover, it is easier to track what kind of promotion is effective for the producer. The advertiser can easily access the graphical representation of the profits and losses gained by this investment. Ads have been found effective enough to yield as high as 180 million impressions per month, proving the massive customer engagement potential of the application.

Moreover, it has also been discovered that 43% of people on YouTube are likely to purchase something they came to know about in YouTube advertisements. Apart from the statistical proofs, the user-friendly interface and transparent procedure make it one of the most reliable options for online advertising in comparison to other SEO (search engine optimization) methods.

Marketing with Google ads has made promotion and engagement with the customers much easier. It makes sure that the customer and the advertiser are on the same page to ensure maximum benefit. Marketing is an integral step towards making a reputation for a product. It can affect the scenario of the product. Many businesses have found how Google ads can be an important tool in the hands of business houses to market a brand in people’s heads.

Author Since: Aug 27, 2020

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